A few days ago I had the pleasure to be invited again to the spring Edition of Fashionhotel in Zurich. Last year they had their concept premiere, and this new idea of transforming a Hotel into a runway, Showroom and Workshop area totally kicked in!
My first question was: where did they put all those beds? 50 hotel rooms without a bed in it!
I was very pleased to get invited to the press and VIP opening of one of the most innovative concepts in terms of brand Promotion ever made in town. The 25hours Hotel in the western part of Zurich got transformed into a Fashion marketplace, mall, networking spot and runway at the same time.